Cultural Management in the EU

Course Description


University: Matej Bel University in Banská Bystrica
Faculty: Faculty of Arts

Form of instruction: VIRTRUAL
Course type: B (A - Compulsory courses, B - Compulsory elective courses, C - Elective courses)
Recommended number of periods: 13 / 13
Method of study: combined
Number of credits: 5
Recommended semester/trimester: 1,3,5
Level: I., II.

Course completion conditions:
During the term, students present the selected topic regarding cultural management in the EU.
Their active participation during the lessons is required as well. The evaluation also includes a
final written test. The final written test will consist of specific subject topics included in the brief
syllabus. The student is entitled to repeat the written test once. The final evaluation will be based
on the grading scale: A (100% -94%), B (93% -87%), C (86% -80%), D (79% -73%), E (72%
-65%) %), Fx (64 or less). Credits will be allocated to students who have earned at least 65% out
of 100% if they meet the specified conditions. (65 points out of 100). Credits will not be awarded
to a student who gets less than 10 points for the presentation. The final written test is passed by
students within the set deadline for completing their study duties.

a) continuous assessment:
presentation: 40 points
active participation during the lessons: 20 points
b) final assessment:
Final written test: 40 points


Learning objectives:
1.applies the required facts and basic concepts of the curriculum, able to define and describe the required facts,
3.applies the learned curriculum in various situations,
4.evaluates the events and phenomena studied on the basis of available information,
5.evaluates ideas, statements, facts and materials, integrates the knowledge in the evaluation,
6.creates a new compact semantic unit of information and context based on the acquired knowledge
from the study of the subject.


Brief outline of the course:
1. International institutions supporting culture: UNESCO – dimension of culture for global
development, sustainability and support of cultural heritage, Council of Europe and its position in
a wider European context
2. Culture management in the EU

3. Branding

4. Cultural and Creative Industry
5. Culture management in selected countries
6. Management - principles

7. Management in practice


Recommended literature:
1. COME,T.,MEŠKOVÁ,Ľ. et al..2012The Management of Cultural Diversity:What are the
Stakes in Europe.Brussels:Brulyant.2012
2. SHELLEY,M.,WINCK,M.1995.Aspects of European Cultural Diversity.Milton
Keynes,UK:The Open University Press.1995.
3. OPALSKI,M.1998. Managing Diversity in Plural Societies. Ontario:Forum Eastern
4. Policy DebateReport.2013. Responding to the crisis with culture: Towards new governance &
business models for the cultural sector . Brusel.2013.Dostupné na:
5. ENCATC Journal of Cultural Management and Policy .Volume I / Issue I / 2011 / I SSN
2224-2554 /
6. ENCATC Journal of Cultural Management and Policy . Volume 2 / Issue 1 / 2012 / I SSN
2224-2554 /


Language of course:
English language


Notes:student time load:
120 hours, of which:
combined form: 26 hours (lecture, seminar)
individual study: 34 h
presentation: 30 h
preparation for the final written test: 30 h

Teacher: Mgr. Ivana Pondelíková, PhD., PhDr. Jana Pecnikova, PhD.
Last changed:22/6/2020