WP5 - Dissemination and promotion

The dissemination and promotion activities are key contributors to the success of the CSA. The specific objectives of WP5 are to: (a) inform and inspire a large variety of stakeholders on ARCHE objectives and benefits; (b) secure commitments for engagement and participation by the CH and CCS R&I communities; (c) harmonise EU and national research agendas; (d) secure commitments of funding at EU and national level.

Task 5.1 Dissemination and promotion strategy
The Dissemination and Promotion Strategy (DPS) will be designed by M5 in accordance with the preliminary plan described in section 2.2A and will be updated in M14 and M26. During these updates, dates will be decided to organize a policy round table in Brussels.

Task 5.2 Dissemination and promotion material
1: Visual identity The visual identity (M2) will feature the ARCHE logo and be expressed through: a project leaflet (printable file, shared online), presentation & deliverable templates, a project presentation and a poster. 2: Presence and engagement A catchy CSA website will be specifically conceived and put online by M1 as the main information source on the project. It will be integrated to the Heritage Research Hub and will have a public area with information about the CSA project and a reserved area for project partners and the EC. Stakeholders will be reached through (a) quarterly project enewsletters posted on the website and emailed to contact lists; (b) press releases published during project implementation; (c) Short videos of interviews and testimonials from typical stakeholders (researchers, innovators, business experts,
citizens) on topics related to the development of the Alliance for CH R&I.

Task 5.3: Stakeholders’ engagement
The Task addresses the stakeholders’ engagement operational goal as presented in section 2 (Table 2-2). The action plans will be defined in DPS (Task 5.1), including dissemination of articles participation at events and 5 virtual thematic & 1 validation workshops for the ARCHE SRIA development (WP2).

Task 5.4: Raising awareness
The Task addresses the operational goal of creating broader awareness of ARCHE as outlined in section 2 (Table 2-2). The concrete action plans will be the ones defined in the DPS (Task 5.1), including use of social media, press releases, and cooperation with existing Citizens’ platforms.

Task 5.5: Securing commitments and funding sources
The Task addresses the operational goal of harmonising research agendas and securing funding, as outlined in section 2 (Table 2-2). The action plans will be the ones defined in the DPS (Task 5.1), including policy-related articles and presentations and 5 Workshops (WP4 – physical presence) with senior representatives of national government bodies and international organisations funding research and innovation programmes.

Task 5.6: Presentation of the ARCHE Alliance
The CSA will be opened with a high-profile event during the French Presidency in the first semester of 2022. The main outcomes and conclusions of the CSA involving the consolidation of the ARCHE Alliance will be presented to senior decision-makers, key reference organisations in CH, EU and national players in a final conference organised in Brussels. ARCHE SRIA documentation will also be prepared in the form of conference proceedings accompanied with a press release.